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"Managing Tensions in Media Content Development - Case Study of the Finnish Mediapolis Cluster as a Hybrid Organisation"

Abstract:
This research seminar presents Sari Virta's dissertation project on managerial tensions of content development in the context of creative media organisations and their collaboration. The focus of this seminar will be especially on a case study exploring a new Media Cluster called Mediapolis in Tampere, Finland (). Sari has been following the development of Mediapolis from its early steps, i.e. several years, and has especially explored the complications and tensions in relation to collaborative value creation between the participating organisations. The latest phase of the study has utilised recent scholarly approaches of hybrid organisations and hybrid organising, and this is what  this research seminar will also elaborate on in relation to the empirical case study on Mediapolis.

About the speaker:
Sari Virta (MSc) is an advanced PhD candidate completing a double degree in media management, combining communication studies and business administration, respectively, at the University of Tampere (UTA), Faculty of Communication Sciences, Finland, and Jönköping International Business School (JIBS), Media, Management and Transformation Center (MMTC), Sweden.

Virta’s research interest concerns creative content development and ambidextrous innovation management in media companies and their collaborative value networks and hybrid organizations in the context of media clusters. She is finalizing her PhD titled Managing Tensions in Media Content Development in the autumn 2018.
Virta’s publications appear in well-regarded outlets in the media management field, including Journalism, Journal of Management & Organization, International Journal of Media Management, Journal of Media Business Studies, Journalism Practice, Journal of Media Innovations, and Communication Research and Practice. She was also a contributor to the RIPE@2015 book published by Nordicom.
Virta’s previous work experience in the industry is extensive, covering managerial positions, as well as consultation and development. As an example, at the Finnish public service broadcasting company YLE, she held several positions in the area of training and development for over a decade, including the Projects Portfolio Manager at Yle Programme Development (2002–2005).

About MEDIT seminars:
MEDIT seminars are invited speaker events organised by the Centre of Excellence in Media Innovation and Digital Culture (MEDIT). They feature scholars from the Baltic Sea region and beyond who study media and digital technologies. Each seminar consists of a 50-minute lecture, followed by a discussion. All are welcome to attend!