Katrin Aava - Why is Yes Better than No?
https://www.youtube.com/embed/G_AyiGObu44
Text researchers have proven that wording influences the mood and actions of the reader more than content. One of the most influential aspects is affirmation and the empowering of the reader. Positive messages offer solutions, negative messages are barriers in communication, which create confrontation, says Katrin Aava, lecturer of work and health communication at Tallinn University.